Nobody ever thought that they would witness a SUV made by Porsche, but it happened. In late 2001, the Porsche Cayenne was introduced to the European market and North America got its first taste in 2003. Porsche enthusiasts were jilted by the idea, yet simultaneously perplexed. It took a while for many to accept the very concept of a four door Porsche, let alone the fact that it was a truck!
The Porsche company almost died an economic death in the early 90s. The sports car industry is always affected by economic downturns harshly and Porsche had to do something to turn their souring situation around. Wendelin Wiedeking became the new CEO for Porsche. He believed that the world was changing quickly and that for Porsche to remain a viable and lucrative entity, it would need to branch out and discover new marketing potentials. There had to be something more for Porsche to rely upon other than just Boxsters and 911s.
Wiedeking observed that Porsche owners, on average, owed two other vehicles, one of which was likely to be an SUV. The Americans were crazy about SUVs. Mercedes-Benz and BMW had also released their own SUVs in 1998 and 2000 respectively and their sales were stellar. The decision was made for the development of the Cayenne to begin.
Business Week reported that within one year of the Cayenne's release, Porsche had gone from a $128 million deficit to showing a positive company value of over $2.1 billion. That also represented an industry-topping 10.1% net profit gain for Porsche. The Cayenne was a hit - a huge hit. The effects for the company were internationally rejuvenating. Hundreds of millions of dollars were invested into new production facilities. Worldwide Porsche dealers also invested substantially in upgraded facilities and Porsche was, in effect, reborn.
There were Initially 2 different Cayennes: the Cayenne S and the Cayenne Turbo. Both featured a 4.5L V8 engine with a Tiptronic 6-speed automatic transmission. Each cylinder was powered by four valves driven by twin overhead camshafts. The Turbo version became quickly known as the most powerful and well-designed SUV on the planet. The Mercedes-Benz ML55 AMG was the only competition that existed to challenge it.
The Cayenne was also the only SUV available with full-time 4WD and a unique low-range gear mode for offroad slow exploration. Advanced suspension systems and traction control features moved the Cayenne further still ahead of their competition. The 2004 models showed no significant changes from the 2003 models. However, in 2005, a 3.2L V6 model emerged. It offered fewer luxury features; a reduced curb weight and significantly lower price tag when compared to the Cayenne S and the Cayenne Turbo. The V6 Cayenne had a base price of $42,900 while the Cayenne S costed $55,900 and the Turbo model weighed in at a hefty $88,900.
In March 2007, the 2008 Cayennes were introduced. They are faster, more powerful, more versatile and capable than ever before. New features have been added to epitomize luxury and functionality combined. They have been given a leaner, meaner look and continue to be the fastest SUVs on the entire planet. The 4.8L bored-out V8 engines now produce a whopping 385 hp performance standard and there is no doubt that these SUVs are produced by one of the all-time best sports car manufacturers. Porsche continues to live up to its reputation of luxurious speed provision and unparalleled styling. The future for the Cayenne is very bright. SUVs continue to be very hot sellers in general and for the Porsche Cayenne, this holds especially true.
Porsche Cayenne
Nobody ever thought that they would witness a SUV made by Porsche, but it happened. In late 2001, the Porsche Cayenne was introduced to the European market and North America got its first taste in 2003. Porsche enthusiasts were jilted by the idea, yet simultaneously perplexed. It took a while for many to accept the very concept of a four door Porsche, let alone the fact that it was a truck!
The Porsche company almost died an economic death in the early 90s. The sports car industry is always affected by economic downturns harshly and Porsche had to do something to turn their souring situation around. Wendelin Wiedeking became the new CEO for Porsche. He believed that the world was changing quickly and that for Porsche to remain a viable and lucrative entity, it would need to branch out and discover new marketing potentials. There had to be something more for Porsche to rely upon other than just Boxsters and 911s.
Wiedeking observed that Porsche owners, on average, owed two other vehicles, one of which was likely to be an SUV. The Americans were crazy about SUVs. Mercedes-Benz and BMW had also released their own SUVs in 1998 and 2000 respectively and their sales were stellar. The decision was made for the development of the Cayenne to begin.
Business Week reported that within one year of the Cayenne's release, Porsche had gone from a $128 million deficit to showing a positive company value of over $2.1 billion. That also represented an industry-topping 10.1% net profit gain for Porsche. The Cayenne was a hit - a huge hit. The effects for the company were internationally rejuvenating. Hundreds of millions of dollars were invested into new production facilities. Worldwide Porsche dealers also invested substantially in upgraded facilities and Porsche was, in effect, reborn.
There were Initially 2 different Cayennes: the Cayenne S and the Cayenne Turbo. Both featured a 4.5L V8 engine with a Tiptronic 6-speed automatic transmission. Each cylinder was powered by four valves driven by twin overhead camshafts. The Turbo version became quickly known as the most powerful and well-designed SUV on the planet. The Mercedes-Benz ML55 AMG was the only competition that existed to challenge it.
The Cayenne was also the only SUV available with full-time 4WD and a unique low-range gear mode for offroad slow exploration. Advanced suspension systems and traction control features moved the Cayenne further still ahead of their competition. The 2004 models showed no significant changes from the 2003 models. However, in 2005, a 3.2L V6 model emerged. It offered fewer luxury features; a reduced curb weight and significantly lower price tag when compared to the Cayenne S and the Cayenne Turbo. The V6 Cayenne had a base price of $42,900 while the Cayenne S costed $55,900 and the Turbo model weighed in at a hefty $88,900.
In March 2007, the 2008 Cayennes were introduced. They are faster, more powerful, more versatile and capable than ever before. New features have been added to epitomize luxury and functionality combined. They have been given a leaner, meaner look and continue to be the fastest SUVs on the entire planet. The 4.8L bored-out V8 engines now produce a whopping 385 hp performance standard and there is no doubt that these SUVs are produced by one of the all-time best sports car manufacturers. Porsche continues to live up to its reputation of luxurious speed provision and unparalleled styling. The future for the Cayenne is very bright. SUVs continue to be very hot sellers in general and for the Porsche Cayenne, this holds especially true.
Posts
0 komentar:
Post a Comment