Philosophy of Lexus

"Providing superior excitement and comfort in the spirit of the pursuit of the essense of luxury" The pursuit of "the essence of luxury" has been the core principle of the Lexus brand. "The essence of luxury" means providing the highest-quality products and an unparalleled purchasing and after-sales service experience, as well as superior excitement and comfort when driving in a Lexus vehicle. Lexus is a premium car that is the product of a fusion of typically Japanese characteristics such as "hospitality" with unrivalled technological capabilities that are based on a single-minded dedication to perfection and outstanding manufacturing skills. Today's Lexus has inherited the pursuit of perfection cultivated in the development of the inaugural Lexus model–the LS 400 The relentless pursuit of perfection of the first-generation LS 400's development team enabled it to surmount numerous challenges. And, all Lexus models since then have been built with exactly the same tireless, uncompromising effort and commitment. >>>Read more...download