The same applies to the latest version, known internally at BMW as the E90 in saloon trim. Its lead over the competition might be slimmer than ever. But most agree if it's driving thrills you're after, the 3 Series remains the weapon of choice. For that you can thank BMW's ongoing attention to detail in areas such as weight distribution. Put simply, in a BMW everything is in the right place.
Of course, here at TR we're all about the technology and in this area the blue and white propeller hasn't always been quite so dominant. When it comes to technical innovations, historically speaking at least, it's actually arch rival Mercedes-Benz that tops the table. Everything from anti-lock brakes, seat-belt pre-tensioners, crumple zones and arguably even stability control first appeared in cars bearing the three-pointed star. More recently, Toyota has carved out a niche as the market leader in hybrid technology.
But that was then. Today, BMW doesn't just make some of the best driver's cars around. It's also pushing the envelope with technologies such as Efficient Dynamics, iDrive and ConnectedDrive. Whether it's fuel efficiency or digital systems, BMW is leading the way. To help us find out more, particularly regarding the funky new ConnectedDrive platform, BMW supplied us with an example of the latest facelifted 330d in M Sport guise.
The most obvious aspect of the E90's mid-life lift is a much needed visual buff. Subjective as styling is, there's little doubt the bland E90 is one of the weakest BMWs to come out of the "Bangle era", so called because of the controversial shift in design lead by BMW's recently departed design maestro, Chris Bangle.
BMW 330d M Sport with ConnectedDrive
Fancy a compact luxury car that doubles as a killer driving machine? Then look no further than BMW's iconic 3 Series. That's been the familiar refrain ever since BMW launched the Three way back in the 1970s. Time and again, competitors from rivals including Mercedes, Audi and Lexus have taken on Bavaria's finest only to eventually stagger away bloodied and punch drunk. The 3 Series is an extremely tough customer.
The same applies to the latest version, known internally at BMW as the E90 in saloon trim. Its lead over the competition might be slimmer than ever. But most agree if it's driving thrills you're after, the 3 Series remains the weapon of choice. For that you can thank BMW's ongoing attention to detail in areas such as weight distribution. Put simply, in a BMW everything is in the right place.
Of course, here at TR we're all about the technology and in this area the blue and white propeller hasn't always been quite so dominant. When it comes to technical innovations, historically speaking at least, it's actually arch rival Mercedes-Benz that tops the table. Everything from anti-lock brakes, seat-belt pre-tensioners, crumple zones and arguably even stability control first appeared in cars bearing the three-pointed star. More recently, Toyota has carved out a niche as the market leader in hybrid technology.
But that was then. Today, BMW doesn't just make some of the best driver's cars around. It's also pushing the envelope with technologies such as Efficient Dynamics, iDrive and ConnectedDrive. Whether it's fuel efficiency or digital systems, BMW is leading the way. To help us find out more, particularly regarding the funky new ConnectedDrive platform, BMW supplied us with an example of the latest facelifted 330d in M Sport guise.
The most obvious aspect of the E90's mid-life lift is a much needed visual buff. Subjective as styling is, there's little doubt the bland E90 is one of the weakest BMWs to come out of the "Bangle era", so called because of the controversial shift in design lead by BMW's recently departed design maestro, Chris Bangle.
The same applies to the latest version, known internally at BMW as the E90 in saloon trim. Its lead over the competition might be slimmer than ever. But most agree if it's driving thrills you're after, the 3 Series remains the weapon of choice. For that you can thank BMW's ongoing attention to detail in areas such as weight distribution. Put simply, in a BMW everything is in the right place.
Of course, here at TR we're all about the technology and in this area the blue and white propeller hasn't always been quite so dominant. When it comes to technical innovations, historically speaking at least, it's actually arch rival Mercedes-Benz that tops the table. Everything from anti-lock brakes, seat-belt pre-tensioners, crumple zones and arguably even stability control first appeared in cars bearing the three-pointed star. More recently, Toyota has carved out a niche as the market leader in hybrid technology.
But that was then. Today, BMW doesn't just make some of the best driver's cars around. It's also pushing the envelope with technologies such as Efficient Dynamics, iDrive and ConnectedDrive. Whether it's fuel efficiency or digital systems, BMW is leading the way. To help us find out more, particularly regarding the funky new ConnectedDrive platform, BMW supplied us with an example of the latest facelifted 330d in M Sport guise.
The most obvious aspect of the E90's mid-life lift is a much needed visual buff. Subjective as styling is, there's little doubt the bland E90 is one of the weakest BMWs to come out of the "Bangle era", so called because of the controversial shift in design lead by BMW's recently departed design maestro, Chris Bangle.
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